Articles: Knowledge Base

eThorEbookFree eBook: The Restaurant Marketing Strategy Checklist

Posted December 11th, 2013 / Knowledge Base

Need help with your online marketing strategy? Well, you’re in luck. We have put together an eBook titled The Restaurant Marketing Strategy Checklist to help restaurant marketers looking to cash in on this Internet thing. In our eBook, you will learn how to: Profile your customers. Choose the right mix of marketing channels. Craft messages [...]

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eThor-buildingonlinecommunitiesBuilding Online Communities 101

Posted March 7th, 2013 / Knowledge Base

If you keep building, they will come. Building a community doesn’t happen overnight. It takes effort, engagement and an unwavering commitment to your user-base. However, if you’ve set up a Facebook Page or Twitter Account and added that Social Account to your eThor MaPP, you’ve successfully taken the first step to increasing your business in [...]

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ethor-socialmediaSocial Media Marketing 101

Posted February 23rd, 2013 / Knowledge Base

It’s no secret. Your customers are spending more and more time on social networking sites. Did you know the amount of time an average person spends socializing online has more than doubled since 2006, from 2.7 hours to 6.9 hours per month? Social media has become a part of our everyday lives. Best of all, people [...]

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ethor-smstextSMS Text Marketing 101

Posted February 23rd, 2013 / Knowledge Base

It’s a mobile world after all. There are more mobile phones on the planet than TVs 91 percent of Americans have their mobile phone within reach 24/7 Mobile phones will surpass desktop computers as the primary means of accessing the Internet in 2013 (It’s already happened in tech-savvy India…) The verdict is in. It’s mobile mania [...]

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ethor-buildingcouponsBuilding Special Coupons 101

Posted February 23rd, 2013 / Knowledge Base

The age of the online coupon is here. And with consumers tightening their belts and eating out less these days, it’s time to make the almighty coupon / special offer work to your advantage. You see, price-sensitive consumers want what you have to offer – in fact, 87% of consumers would order from a restaurant if it [...]

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eThor-emailmarketingEmail Marketing 101

Posted February 21st, 2013 / Knowledge Base

Email is back… with a preference! Did you know 77% of consumers say email is their preferred medium for receiving permission-based promotional material? Email is one of your most powerful marketing channels. And that’s why eThor comes standard with a flexible email program that allows you to target your customers. Best of all, no marketing experience or [...]

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