Local Search: The Battle for Customers Online

Posted December 12th, 2013 / Blog Posts

Local search (when consumers use websites and mobile apps to find local businesses) is arguably the most established of all the areas within the online-to-offline (O2O) space. Essentially, it’s the modern day Yellow Pages. Companies like Yelp, OpenTable and eBay are just a few of the more established local search services. With such a long [...]

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eThorEbookFree eBook: The Restaurant Marketing Strategy Checklist

Posted December 11th, 2013 / Knowledge Base

Need help with your online marketing strategy? Well, you’re in luck. We have put together an eBook titled The Restaurant Marketing Strategy Checklist to help restaurant marketers looking to cash in on this Internet thing. In our eBook, you will learn how to: Profile your customers. Choose the right mix of marketing channels. Craft messages [...]

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Mobile Payments – Shaping the Future of the Transaction

Posted December 1st, 2013 / Blog Posts

Let’s face it: the most important part of any transaction is when you get paid. So it makes sense that the hottest and fastest growing space in online-to-offline (O2O) commerce is mobile payments. People have been talking about this shift for years, but it’s only recently that we’ve seen the rise of this technology. Companies [...]

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